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TZID:America/Phoenix
X-LIC-LOCATION:America/Phoenix
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BEGIN:VEVENT
DESCRIPTION:Many product development efforts have a knowledge gap between 
 the users and the developers. Someone in marketing or management is the o
 ne who knows what the product should do.  This person helps the Product O
 wner write up a backlog of features and user experience. The developers t
 hen see a list of features that they are supposed to build but have littl
 e knowledge of the why the features are important nor who wants them.  Th
 is can leave the developers on a &quot\;feature tread-mill.&quot\; buildi
 ng software the best they can will no connection to the beneficiaries of 
 their work. This disconnect can effect both the quality of the end produc
 t and the satisfaction of the team building it\, let alone creating a fla
 t user experience.&#13\;&#10\;&#13\;&#10\;This session will introduce the
  concepts and use of personas and empathy maps. While developers probably
  don't want to be marketing or customer specialists\, these tools allow d
 evelopers to understand their end users better.  And the Product Owner an
 d people defining the backlog of features will have a shared vocabulary w
 ith the developers about the end users.  Personas and empathy maps effici
 ently fill the gap of knowledge and lead to software that better fits the
  user's needs.&#13\;&#10\;&#13\;&#10\;Participants will learn personas an
 d empathy maps by creating usable artifacts for a software product. Parti
 cipants are invited to bring your own real product\, user information and
  take back a valuable tool to the office on Monday!
DTEND;TZID=America/Phoenix:20121117T140000
DTSTAMP:20260609T093606Z
DTSTART;TZID=America/Phoenix:20121117T130000
GEO:33.293070;-111.796620
LOCATION:Chandler - Gilbert Community College - IRN-232
ORGANIZER:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:Many product development efforts have a knowledge gap between the 
 users and the developers. Someone in marketing or management is the one w
 ho knows what the product should do.  This person helps the Product Owner
  write up a backlog of features and user experience. The developers then 
 see a list of features that they are supposed to build but have little kn
 owledge of the why the features are important nor who wants them.  This c
 an leave the developers on a &quot\;feature tread-mill.&quot\; building s
 oftware the best they can will no connection to the beneficiaries of thei
 r work. This disconnect can effect both the quality of the end product an
 d the satisfaction of the team building it\, let alone creating a flat us
 er experience.&#13\;&#10\;&#13\;&#10\;This session will introduce the con
 cepts and use of personas and empathy maps. While developers probably don
 't want to be marketing or customer specialists\, these tools allow devel
 opers to understand their end users better.  And the Product Owner and pe
 ople defining the backlog of features will have a shared vocabulary with 
 the developers about the end users.  Personas and empathy maps efficientl
 y fill the gap of knowledge and lead to software that better fits the use
 r's needs.&#13\;&#10\;&#13\;&#10\;Participants will learn personas and em
 pathy maps by creating usable artifacts for a software product. Participa
 nts are invited to bring your own real product\, user information and tak
 e back a valuable tool to the office on Monday!
UID:3164750d-9573-4f00-8d7e-2b17ffb3529e
END:VEVENT
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